- Health Insurance
- Vision Insurance
- Dental Insurance
- 401(k) Matching
Location: Kohler, WI
Are you a motivated marketing professional with successful experience supporting marketing programs, proven ability to communicate effectively with internal and external partners and build partnerships? If so, Kohler Co. has an excellent opportunity for you!
Kohler Co., one of the largest power generator manufacturers in the world, has delivered energy solutions worldwide since 1920. Kohler offers power generation equipment for residential, industrial, mobile and marine applications as well as automatic transfer switches, switchgear, monitoring controls and accessories. For more information about Kohler Co. and Kohler Power Systems, please visit www.kohlerpower.com.
The Sr. Market Analyst, Channel Development is responsible for supporting the development of strategic marketing activities including channel development, programs and promotions targeted at all assigned channels of Kohler Residential & Light Commercial products. This position will identify channel partner needs and business opportunities and develop programs to assist in selling product through the channels.
In partnership with Channel Manager, develop and implement channel marketing strategies, programs and promotions targeted at all viable channels for KPS products.
Evaluate channel effectiveness for the sale and distribution of product; recommend changes, enhancements or expansion to new channels as warranted.
Properly present and protect the Kohler brand in assigned channels; including, distributor / dealer, builder, wholesale and internet channels.
Develop marketing literature, sales tools and merchandising for channel customers that drives sales and is “on brand.” Develop sales training material for all channels.
Plan, forecast and implement marketing programs and promotions for the channel.
Include special promotions, buying opportunities, rebate programs, and ongoing support programs for product categories and market segments.
Monitor the success, impact, and contribution of all programs, communicating this information to management on a timely basis. Drive growth and positioning of KPS and other Kohler brands in the assigned channels.
Provide Product Management with ongoing analyses and evaluations of performance of programs, trends, potential demand, and competition, making recommendations to increase sales.
Provide guidance and assistance to sales associates relative to their contact with retailers, distributors, contractors, builders, dealers and engineers to promote Kohler products in accordance with established objectives.
Monitor competitor promotions for each product group. Apprise product management of competitor activities and changes in the marketplace.
Serve as a liaison between sales and product management. Work with product management to analyze and evaluate the performance of product categories.
Bachelor’s degree in Business, Marketing or related field required.
5+ years experience in Marketing preferred.
Experience working with channel partners preferred.
Travel is required (approximately 20-30%).
Must possess a keen analytical mind, be strong on planning, detail, accuracy, and be a demonstrably creative thinker.
Applicants must be authorized to work in the US without requiring sponsorship now or in the future.
Why Work at Kohler Co.?
Kohler Co.'s mission is to contribute to a higher level of gracious living for those who are touched by our products and services. We understand that it takes investment in our associates’ development to make that happen. So, we offer ongoing investment in each individual’s personal development and the opportunity to collaborate with others across functions and roles at Kohler.
In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more!
Beyond the competitive benefits and compensation, Kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communities. We invite you to learn more about our culture and company at www.kohlercompany.com.
It is Kohler’s policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or veteran status. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact firstname.lastname@example.org. Kohler Co. is an equal opportunity/affirmative action employer.