- Master's Degree
- Bachelor's Degree
- Customer Service
- Process Management
- Management Experience
- Communication Skills
At IDEA Public Schools, we believe in college for ALL and we are committed to ensuring that all of our students graduate from college. IDEA Public Schools has grown from a small school to the fastest-growing network of tuition-free Pre-K-12 public charter schools in the United States sending 100% of our students to college. 58% of our students graduate from college in 6 years – that’s 8 times the national rate for students in our communities!
IDEA was founded in 2000 as a single school with 150 students in the Rio Grande Valley. When interest exceeded building capacity, to meet the demands, IDEA’s co-founders committed to serving more students in the Rio Grande Valley of Texas and beyond. We now serve nearly 45,000 students across Texas and Louisiana. By 2022, IDEA will serve 100,000 students. Be on the lookout for IDEA schools opening near you—with continued growth in our current regions and new launches in Tarrant County (Fort Worth/Arlington), New Orleans, Houston (2020), Permian Basin (2020), and Tampa Bay (2021)!
When you choose to work at IDEA, you are part of our IDEA Team and Family. You will work alongside team members who set and reach ambitious goals every day, are excited to continue to grow with IDEA, and work relentlessly to make college for all a reality.
To learn more about IDEA, check out this video.
Role Mission: In 2020-21 IDEA Public Schools will serve nearly 65,000 students and will grow to serve 100,000 students by 2022 across schools in Texas, Louisiana, Florida, Cincinnati, and potential other states to be determined. The Director of Enrollment plays a pivotal role in ensuring that IDEA schools are fully enrolled, and The Director of Enrollment oversees the annual student enrollment cycle that starts with the application opening in September and ends with 100% enrollment on the first day of school. S/he will work primarily with Regional Directors of Operations (RDOs), Assistant Principals of Operations (APOs) in each region, and Enrollment Managers to ensure the effective management of all enrollment milestones: season pre-launch, application launch, lottery, orientation, registration and the first day of school.
The milestone management includes, but is not limited to reporting, training, accountability management, analyzing trends, sharing best practices, and effectively rolling out new initiatives or modifications to existing practices. The person in this role will also be responsible for building the management capacity of RDOs in each region through ongoing coaching and development.
The Director of Enrollment will report directly to the Senior Vice President of Marketing, Communications, and Enrollment, and will oversee a team of 56 which consists of three (3) Enrollment Managers and 53 Enrollment Coordinators (when fully staffed in 2020) and three (3) Enrollment Managers and 70 Enrollment Coordinators (when fully staffed in 2021). They will partner closely with 13 RDOs to manage regions and campuses to success. Compensation is commensurate with experience.
Develop systems to support the accountabilities below.
Continue the development of IDEA’s proprietary enrollment platform STREAM by working with a third-party developer on system requirements for each milestone. This includes:
Working with internal IDEA teams on their business and data needs.
Design documentation for each milestone (application launch, re-registration, registration, lottery, and onboarding) and managing a third-party to development
Lead internal focus groups to test features and solicit input
Managing the iteration process and ongoing development
Provide guidance, training, and support for team members to create and maintain artifacts that support Enrollment. This includes:
Developing and/or editing the Enrollment Playbook
Creating and/or editing each Enrollment Milestone Guide
Designing and/or editing IDEA’s internal website for Enrollment
In partnership with the Human Assets team, Hire, Onboard, Develop, and Retain 85% of Enrollment Coordinators.
Manage team members to lead the scorecard development, posting, and screening process for Enrollment Coordinator vacancies
Projected vacancies include 17 for new sites and 11 for backfills due to average role attrition.
Manage team members to lead the in-person onboarding for new hires and develop necessary onboarding tools. This could include:
Welcome emails and work kits
Onboarding documents and trainings
Manage team members to lead the development series for Enrollment Coordinators (70). This includes:
Ongoing coaching and developing through check-ins, tactical meetings, and monthly trainings. Monthly training and ongoing training includes:
Business partnership 101
IDEA’s Enrollment Cycle management
Providing real-time customer service via phone, text, and chat management
Retain 85% of Enrollment Coordinators
Co-Support Enrollment Coordinators with their Managers (APOs and/or RDOs).
Focus on Great Places To Work satisfaction
Work with Payroll to ensure pay is competitive and commensurate with experience
Serve as the Data Owner for all Enrollment-Related Work. This includes:
Owning and running IDEA’s 5 year Enrollment Projections based upon moment-in-time data (attrition, new campuses, etc.)
Chiefs Reporting (weekly, quarterly cadences)
STREAM project management and implementation of dashboard accuracy, push notifications, and other data requests.
Ad hoc data requests for Sr. VP of Marketing, Comms, and Enrollment
Lead IDEA Public Schools’ RDOs, APOs, Enrollment Coordinators, and Enrollment Team to Achieve 100% Enrollment At 100% of Schools on the First Day of School
Ensure that each IDEA’s 122 schools (2020-21) (156 (2021-22)) open fully enrolled by grade to projected enrollment values.
Use data insights (daily, weekly, and comparative data) to drive direct-response plans and intervention, when necessary.
Host weekly tactical meetings with business partners to drive action and intervention.
Host bi-monthly strategy meetings to drive pivots
Partner with APOs and RDOs around data and actions associated
Spend time in the field to manage to results
Codify best practices and share within and outside of regions
Develop resources that relates to the challenges emerging via campus clusters or regionally.
100% of transactional Enrollment Milestones executed on-time reaching network minimum average by the first deadline
Lottery functionality ready to operate per IDEA’s charter with TEA before deadline
All related lottery milestone materials prepared for distribution
2:1 ratio of applications to open seats for each open grade level (~40,000+ unique applicants for ~20,000 open seats across the network)
Post-Lottery management materials completed by deadline for distribution
100% Re-Registration during three-week re-registration window
Re-Registration portal functionality ready to operate one week before the opening window
Re-Registration milestone materials prepared for distribution
100% Registration between April 1 and the Beginning of Year Deadline
Registration portal functionality ready to operate one week before the opening window
Registration milestone materials prepared for distribution
Partner with Student Information Systems (SIS) team and Academic Services Team (AST) to ensure all requirements are collected during the Registration process.
First Day of School Enrollment:
100% Enrollment on the First Day of School by School by Grade
Enrollment Management Training and Materials are delivered in advance of Beginning of Year
Districtwide Enrollment Calls and Tracking Infrastructure Managed to 100% Data Accuracy
Develop national support infrastructure to lay as the foundation for network-wide recruitment efforts. This includes, but is not limited to: partnering with the Director of Marketing and VP of Communications on their respective campaigns.
Partnering with RDOs, APOs, and Recruiters on their field recruitment plans. This includes:
Reviewing recruitment plans
Hosting intervention calls
Traveling 1-2 times per week for field observations
Increase family engagement and quality of on boarding so that Lottery Acceptances to FWOS retention increases 10% points and FWOS New Student No Show rate decreases by 50%
Provide guidance and support to the post-applicant process by overseeing the program delivered during in-person school tours, partnering with the Director of Marketing on an applicant information e-marketing campaign (segmented by region and grade level audience) that educates applicants on IDEA’s program model.
Work with the Family Engagement team to host Welcome to IDEA/IDEA’s Orientation
Average enrollment-related training rating of 4.25/5 (85%) or greater
Manage your Enrollment Manager to create an Annual Scope and Sequence of trainings that includes both technical and best-practice-based trainings for the following audiences:
Regional Directors of Operations
Assistant Principals of Operations
Student Information Systems Coordinators
85% Retention of direct line of supervision
Hire, Onboard, and Develop the HQ-based team of three and the Enrollment Coordinator team
Host weekly operating mechanisms to strengthen communications (check-ins, tacticals, huddles)
Host quarterly stepbacks to align on priorities
Strong analytical skills, ability to analyze large amounts of data and identify patterns, problems, opportunities; uses data to take action that drives results; builds this competency in others
Successful professional experience in recruitment or sales, in order to coach and manage regional teams
Managing adults to strong outcomes, often through influence rather than named managerial responsibility
Strong communication – ability to clearly explain and invest others in recruitment plans and goals
Record of Results in accomplishing goals
Recruitment Strategy – messaging, boots on the ground and marketing
Believes in IDEA’s mission
Bachelor’s degree required; Masters preferred
8+ years of professional experience; 2+ years of full-time, full-year adult management experience
Experience with analysis and process management
Demonstrated ability to continuously improve and make modifications as necessary to ensure goals are reached
Understanding and/or personal experience in the K-12 landscape, especially with charters preferred
Views constructive feedback with a growth mindset