We are currently recruiting for qualified applicants for a Community Marketing Coordinator. Come and see why the City of Golden is the place you want to be!
The City of Golden has over 500 employees serving the community in parks and recreation, public works, public safety, and administration. The City offers a wide array of benefits and perks designed to enhance the work and wellness experience our employees enjoy today and into the future. The City recognizes the importance of a quality work life balance. We support employee well-being through employee recognition programs, wellness programs, flexible work schedules, generous leave policies, and community involvement.
This position administers the Community Marketing Program designed to increase retail sales in Golden by maintaining and increasing a strong visitor base and building retail purchases by local residents and businesses. This includes but is not limited to coordination, promotions support, and general management and oversight of the Golden Community Marketing Fund. Supports economic development activities and marketing and public relations strategies to meet the City of Golden's economic development goals and objectives.
All candidates must submit a completed online application with an attached cover letter and resume.
Serves as staff liaison to Golden's Marketing Stakeholder Committee (chapter 18.64) entrusted with directing the overall City Marketing program. Coordinates with local merchants and businesses to combine resources and promote the City of Golden.
Oversees and executes Community Marketing Program incorporating marketing and public relations activities. Manages annual marketing budget of ~$450,000.
In conjunction with consultants, develops communication campaign ideas and manages program web sites and social media campaigns. Manages advertising placement, design, and websites within respective budget authority limits. Assume responsibility for daily updates to web sites and primary social networking sites.
Manages the development and implementation of periodic strategic marketing plans. Develops and implements promotions and partnerships.
Creates and maintains marketing collateral, including organization overview, information packets and community profile which includes, but not limited to the following information: economic, statistical, financial, population, growth, demographic and other information for dissemination to potential business clients, real estate partners, internal staff, and external partners sometimes soliciting and managing the assistance of an outside marketing agency.
Serves as main contact and contract administrator for marketing and PR consultants.
Manages and modifies photos, photo library, design/layout canvases or graphics for advertisements, website, and various marketing materials. Responsible for the contracted production of all printed marketing and promotional materials as noted above. May do minor creative layout of items such as flyers or coupons or similar.
Works in conjunction with the City's Communications Department to coordinate any mutual web and social media messages, as well as media interviews. Some after hours, weekend and on-call work will be necessary.
Represents the City at external marketing venues, media events and other various organization and committee functions. Participates in tourism/marketing related groups to share ideas and co-promote on the City's behalf.
Communicates the department's philosophy, programs and services to customers, including businesses and property owners; developers; merchant associations and chambers of commerce; consultants; city staff members; employees and offices of other government agencies; and members of other community groups.
Serves as coordinator among various individuals and agencies including Marketing Agency, PR consultant, and Event organizers. Coordinates specific merchant promotions and events.
Coordinates and supervises seasonal Golden Greeter program including development and training of Golden Greeters throughout the program season. May prepare and manage Golden Greeter schedules.
Assists Community and Economic Development Director and Economic Development Commission regarding implementation of various promotions.
Other duties may be assigned.
Directly supervises 3-5 part-time and seasonal employees. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring and training employees; planning, assigning and directing work; appraising performances; rewarding and disciplining employees; addressing complaints and resolving problems.
EDUCATION AND EXPERIENCE
Bachelors degree in Marketing, Communications, Public Relations, Economic Development or related field. Minimum 3 years marketing, public relations, or economic development experience promoting businesses. In depth knowledge of business and marketing principles and strategies. Strong marketing and public relation skills. Working knowledge of web administration and social media applications. Strong knowledge of the City of Golden business and cultural community preferred. Must have excellent customer service and interpersonal skills. Ability to work independently with little direct supervision. Must possess excellent organization and administrative skills. Prior supervisory experience preferred.
CERTIFICATES, LICENSES, REGISTRATIONS
Must possess a valid driver's license and a good driving record.
KNOWLEDGE, SKILLS AND ABILITIES
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Must have excellent verbal communication skills and ability to deal with diverse population groups. Ability to present information in a pleasant, helpful and enthusiastic manner. Must possess excellent written and verbal communication skills with the ability to effectively communicate and interact with all levels of personnel within the City, external clients, business prospects, partner organizations, and the general public in a positive and cooperative manner. Must be able to read, comprehend and interpret City of Golden policies and procedures, market data and relevant programs. Must possess outstanding customer service skills and ability to deal with diverse populations. Ability to respond to customer concerns promptly and effectively. Ability to communicates the department's philosophy, programs and services to customers, including businesses and property owners; developers; merchant associations and chambers of commerce; consultants; city staff members; employees and offices of other government agencies; and members of other community groups. or organizations through face-to-face contact, by telephone, through use of the computer, and through written and oral presentations.
Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals for preparation of accounts payable, timesheets and basic budget preparation. Ability to compute rate, ratio and percent and to draw and interpret bar graphs for the ability to interpret marketing data and trends. Ability to prepare and manage division budget and interpret financial information.
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with practical problems involving a variety of concrete variables where limited standardization may exist. Ability to use independent judgment in most situations. Ability to work well with limited or no supervision.
OTHER SKILLS AND ABILITIES
Ability to apply marketing concepts and techniques. Knowledge of the techniques utilized in producing effective marketing programs. Ability to apply proficient project management skills to successfully deliver multiple projects. Ability to successfully leverage staff and financial resources for effective time and cost savings. Ability to develop new work methods and procedures with initiative and judgment and to use resourcefulness and tact in meeting new problems. Ability to multi-task and interact in a dynamic environment using independent judgment and personal initiative. Ability to exercise independent judgment in absence of supervision. Flexibility and the ability to work independently.
MATERIALS and EQUIPMENT DIRECTLY USED
Standard office equipment including computer, copier, fax, phone, and printer. City or personal vehicle for appointments and errands.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; and reach with hand and arms. The employee frequently is required to talk or hear. The employee is occasionally required to walk. The employee must occasionally lift and/or move up to 25 pounds.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
While performing the duties of this job, the employee is regularly exposed to office settings and occasional outside weather conditions. Indoor/Outdoor work environment with moderate noise levels.
City of Golden is an Equal Opportunity Employer