- Technical writing
- Microsoft Excel
- Google AdWords
- Computer skills
Accurate Technologies Inc. is seeking an experienced Technical Writer to join our Marketing Team. Applicants should understand the automotive control system development process, including but not limited to control system design, function prototyping, testing and calibration. In this dynamic role, you will work with marketing, engineers, sales, and others to craft engaging and effective content. You will help create, enhance, and expand the current marketing assets to help ATI reach its KPIs. Located at ATI’s new state-of-the-art purpose-built facility in Novi, MI, this is an onsite salaried position with attractive compensation and benefits.
Produce relevant and compelling technical content on a wide variety of topics such a tech tips, whitepapers, case studies, video scripts, website content, blogs, social media content and more.
Obtain a deep understanding of ATI products and services and translate complex product details into simple, polished, and engaging content specifically crafted to capture the attention of a technical and non-technical B2B audience.
Independently research and/or gather information from internal and external subject matter experts to develop, organize, and write effective copy across a variety of channels.
Become a foundational subject matter expert (SME) on key topics, industries, and technologies ATI supports.
Evaluate existing content and develop valuable recommendations/approaches for improvement.
Work with Marketing Design Team to produce photographs, industry recognized icons, drawings, diagrams, videos, and charts to increase a readers’ understanding and interest.
Develop content with a consistent, cohesive, and on-brand voice across all assets.
Prepare well-structured drafts, self-evaluate your work, and then submit to internal and external stakeholders for input and approval.
Help conduct keyword research for SEO and Google AdWords strategies to develop assets which will attract our target audience and increase KPIs.
Brainstorm with product engineers and marketing team to help develop new ideas and strategies for effective content.
The ideal candidate will have the following qualifications and skills:
Essential Skills / Experience:
Have a minimum of 5 years of technical content writing experience for a B2B audience, in the automotive development sector.
Have excellent written and editorial skills with a developed portfolio of value focused writing samples in the technical B2B audience.
Capable of conducting in-depth research, to develop original content.
Knowledge of SEO best practices executing SEO via blog posts and landing pages and more.
Highly proficient computer skills and internet savvy with working knowledge of Microsoft Office (Word, Excel, PowerPoint, Teams) and Outlook.
Work in a dynamic, large, and complex organization on tight timelines within a cross-functional virtual team setting, often on multiple projects simultaneously.
Ability to self-manage workloads against multiple competing priorities and deadlines.
Strong organizational skills to support reporting, tracking and follow up.
Comfortable facilitating internal and external webcasts, conference calls, meetings, and customer interviews.
Comfortable/versed in working with executive level customers and ATI management.
Ability to manage flow of information between parties and proactively communicate with all stakeholders. (internal and external)
Experience managing a Blog from the ground up.
Some knowledge of Adobe Creative Cloud tools with emphasis on InDesign
Automobile knowledge or interest
Essential Non-Technical Skills:
A positive demeanor and solid work ethic.
Strong communication skills. (verbal and written)
Excellent organizational abilities.
Deadline aware and the ability to work under pressure.
Willingness to follow processes and procedures.
Ability to work independently.
Candidates should email their resumes, a recent sample of their work and their salary expectations to email@example.com.
About Accurate Technologies:
Accurate Technologies Inc. (ATI) was founded in 1992 and has decades of experience in applying advanced technologies, effecting successful collaborations and building valued partnerships offering user friendly software and high reliability hardware solutions for the measurement, calibration and diagnostics (MCD) sector. US designed and manufactured to global standards, ATI’s products benefit a wide variety of clientele including OEM and Tier One suppliers for automotive powertrain development plus customers in the defense, marine and aerospace sectors. From humble origins in a home garage to its 120,000 ft² (11,000 m²) World Headquarters facility in Novi, Michigan, and seven subsidiary offices located across the globe, ATI has remained innovative and methodical in the development of hardware and software. The IGTM 1000, an ignition timing meter, was the first hardware solution offered by ATI in 1992; it was revolutionary at the time and still in use and available today. Since the company’s creation, ATI’s central objective has remained consistent – to create advanced user friendly products that enhance both productivity and efficiency for testers, calibrators and suppliers. Combining unrivalled market knowledge and a complete understanding of what really matters to you, the customer, ATI is dedicated to delivering cutting-edge MCD solutions, always with an emphasis on reliability and ease of use.