- Writing skills
- Project management
- Conversion optimization
- Food service
The Manager, International Digital & Delivery is responsible for leading and executing digital and off-premise marketing strategies and initiatives for Inspire Brand portfolio of brands in the Americas region including Mexico, Canada, Columbia, and Chile.
The person in this role is responsible for strategic planning through execution, providing consultative support and oversight to franchisees and licensees in all areas of the digital and delivery consumer path to purchase.
This position will be part of a “hands-on – dig in – make it happen” marketing team excited about finding new ways Inspire Brands can own and differentiate certain dayparts and occasions in the growing digital and delivery segment.
This will be the right role for you if you are seeking to work side by side with your International Team Members from our Atlanta Support Center based in the Sandy Springs area. Take a virtual tour of our epic facility by clicking below: https://careers.inspirebrands.com/us/en/atlanta-virtual-tour
Roadmap Activation - Lead the adoption and activation of International's digital and delivery roadmaps in the Americas region, redefining customer convenience through the digitalization of off-premises sales and leveraging new technology.
Calendar Planning - Drive regional/market level digital and delivery marketing calendars, providing franchisee/licensee consultation across the marketing mix and developing a consumer path to purchase plan.
Off-Premise Growth - Provide subject matter expertise, guidance and coaching to continually drive off-premise sales and profitability. Partner with the domestic off-premise teams to actively share best practices and synergies across brands/international markets (packaging, playbooks, and partnership e.g. It’s a Checkmate,).
Aggregator Relationships - Partner with Americas markets to implement aggregator platforms, pulling thru the enterprise 3PD agreements (where applicable) to international markets, digital touchpoints, and communication plans. Serve as the regional point of contact with leading aggregators (Glovo, PedidosYa, Rappi, DoorDash, UberEats, iFood) and strategic digital retail partners (Justo) in the region.
Relationship Management - Develop and maintain strong relationships with internal and external stakeholders and participate in regional and cross-functional planning meetings. Furthermore, as a conduit for the Digital and Delivery team to the internal business function stakeholders (i.e., IT, Brand Marketing, Delivery Brand Leads, Insights & Analytics, Legal,) as well as the America’s Franchisee community (e.g., BR Canada FAC).
Campaign Reporting - Measure and report performance of all delivery and digital marketing campaigns against KPIs to determine ROI. Working with Insights and Analytics, Consumer Insights, and Field Marketing teams to transform the data into insights, use cases, and a narrative that translates into growth, and informs future strategy and opportunities.
Innovation - Identify new trends and insights in the digital and delivery space that meet consumer, franchisee/licensee, and brand fit expectations (e.g., Ghost Kitchen strategy, digitalization of delivery, packaging solutions, etc.).
Business Reporting – Develop, execute, and deliver reports based on channel business requirements. Evaluate end-to-end delivery and digital customer experience across multiple channels and customer touch points. Define, manage, and create content for routine internal and external reporting presentations, including QBR's, annual planning, and regional summit meetings.
Best Practices Sharing - Share best practices and case studies across Americas & global markets and with the Inspire Brands international team.
4-year degree required
Graduate degree preferred
5 - 7 years of relevant experience in marketing, retail, or other related areas.
Experience working with digital and/or delivery marketing for American restaurant brands in the Americas region preferred
Ability to travel within the Americas/Canada one time per quarter
REQUIRED KNOWLEDGE, SKILLS or ABILITIES
The ideal candidate has an inquisitive nature and a passion for learning and solving problems
Self-starter personality who can operate with minimal supervision
Ability to collect and synthesize information, making it relevant, understandable, and actionable for key stakeholders
Ability to balance multiple projects with competing deadlines
Effectively interact at all levels of the organization across multiple functional areas
Excellent writing, presentation, project management, and strong influencing skills required
Prior experience in providing technical and operational training
QSR industry experience in a multinational environment preferred
Proven record in increasing digital sales (or e-commerce) as well as improving customer engagement, conversion rate
Experience in delivery sales within the food service segment is a plus
Microsoft Office Computer literacy
Able to communicate effectively in English, additional languages (Spanish preferred) a plus
Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, Rusty Taco and SONIC Drive-In restaurants worldwide.
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.